Overview
Sexual health is an essential part of overall well-being, however, as women get older and reach menopause issues like vaginal dryness, low libido, and painful intercourse can negatively impact pleasure and confidence. In addition, the stigma surrounding this topic can make it difficult for women to discuss.
Tabu is a brand that aims to move past the stigma and support sexual health in women, particularly those of menopausal age and older. The company offers tools like self-stimulation massagers and lubricants that encourage women to explore pleasure, alone or with a partner.
According to OB-GYN Karen Carlson, MD,
It’s very common for women to have a lower sex drive, or libido, during menopause. You can increase your sex drive with lifestyle changes, including date nights, sex aids, and lubricants.
Using Tabu products also offers other health benefits, like helping to lower stress, enhance sleep, and improve bladder control. Does the brand measure up to the claims? In this review, we look at Tabu in detail, including the products and packages, benefits, customer feedback, and more. Keep reading for our honest evaluation.
What is Tabu?
Tabu is a brand that supports sexual health and wellness in women, particularly those of menopause age and older. The company offers a line of products that include lubricants, massagers, sex pillows, body oils, and multi-product packages that help encourage self and partner stimulation.
Tabu products are designed by a team of board-certified sexual health clinicians, therapists, and menopause experts who take into account common issues impacting older women, including vaginal dryness, pain during intercourse, and low libido.
Tabu aims to enhance sexual health and wellness, breaking taboos to help women regain confidence, boost arousal, and transform their relationship with their bodies. The products also offer benefits like helping to reduce incontinence, enhance lubrication, lower stress, improve sleep, and over time potentially decrease health risks like high blood pressure.
Who is the Manufacturer of Tabu?
The manufacturer of the Tabu brand is a sexual wellness company for women called Tabu Group, Inc., headquartered in Venice, California. Founded in 2020 by current CEO Natalie Waltz Fretwell, the idea was born after a conversation with her mother about sexual health issues impacting women over time.
Tabu offers a line of tools and other FDA-cleared products that include self-pleasure massagers, lubricants, sex pillows, body oils, and multi-item packages. Designed by a team of physical therapists, gynecologists, and other experts, they are for all women but focus on those of menopausal age and beyond.
The company motto is to
make sexual wellness feel as natural and healthy as our skin and exercise routines with products that are elegant, dignified, and clean.
How Does It Work?
The Tabu line offers several different individual items as well as multi-product packages that work alone or together to help women boost arousal, increase lubrication, enhance pleasure and orgasm intensity, and experience other health benefits. Tabu takes into account issues women experience during menopause like painful intercourse, low libido, and vaginal dryness.
The products include massagers for self-stimulation or with a partner, which help to increase arousal and enjoyment and also strengthen the pelvic floor. The line also offers a lubricant to alleviate vaginal dryness, a full body massager and oil to make sessions steamier, and a pillow for ideal sexual comfort.
The lubricant is applied directly to the labia and clitoris, promoting muscle relaxation and alleviating dryness as we said in our review of Vella Women’s Pleasure Serum.
Both body massage and sexual stimulation lower levels of the hormone cortisol in the body, helping to relieve stress and promote relaxation. In addition, orgasms help stimulate the release of endorphins and other hormones that improve mood and sleep quality.
A 3-month study of female students published in the Journal of Family Psychology found that lower sexual activity and satisfaction levels were linked to higher stress.[1]
Regular sexual pleasure and the release of these hormones may lower overall stress levels, helping to decrease blood pressure, support heart health, and lower the risk of some chronic conditions like cardiovascular disease.[2]
Highlighted Products
Aureum Lubricant
This water-based lubricant contains soothing, skin-enriching plant extracts and ingredients that significantly boost hydration, helping to alleviate vaginal dryness and ease pain during sex. It is pH-balanced, free of hormones, glycerin, parabens, fragrances, and common allergens, and suitable for all skin types.
Benefits: Helps boost lubrication and decrease potential discomfort/pain during sex
Key Ingredients: Aloe Leaf, Hyaluronic Acid, Passion Flower, Peony Root, lactic Acid, Allantoin, Vitamin E
Usage: Apply directly to massager, partner, and vagina and vulva
Price: $37 One-Time Purchase
$31 Subscribe and Save
The Pearl Massager
This FDA-cleared petite massage is compact and portable, made with 100% medical grade silicone, sleek in its design, and has 4 vibration settings you can explore for self-pleasure or use with a partner.
Benefits: Stimates the vulva and clitoris to help enhance pleasure, boost lubrication, promote stronger orgasms, lower stress, and boost well-being
Features: Compact, 4 vibration settings, comes with charger cable
Usage:
- Charge the device with the cable
- Hold down the power button to turn it on or off
- Choose from 1 of 4 vibration settings
- Use to stimulate the genitals
- For external use only
- Wash with soap and water after use
Price: $95
The Nuri
This ergonomically designed wand massager is soft to the touch, waterproof, and made of 100% medical-grade silicone. For self-pleasure or with a partner, it helps boost blood flow and increase lubrication for greater pleasure and stronger orgasms.
Benefits: Stimates the vulva and clitoris to help enhance pleasure, boost lubrication, promote stronger orgasms, lower stress, and boost well-being
Features: 5-speed options, heating feature, charging cable
Usage:
- Charge device with the cable(120 mins)
- Press the power button for 2 seconds (for on or off)
- Activate the heating feature if desired
- Choose from one of 5 speeds
- Use to stimulate the genitals
- Wash with soap and water after use
Price: $120
Package: The Golden Hour Kit
This multi-product package that includes the lubricant, Nuri massager, and a storage pouch is a great favorite among women, many of who rave about how it has transformed their sex lives and pleasure for a bargain price!
Includes: Nuri Massager, Aureum Lubricant, Pouch
Benefits: Helps enhance lubrication, boost libido, increase pleasure, promote stronger orgasms, improve overall well-being
Price: $145 One-Time Purchase
$130 Subscribe and Save
Package: The New Dawn
This deluxe package includes the lubricant and both the Nuri and Pearl massagers, for the ultimate pleasure experience. Customers say it helps supercharge their sex lives, ease stress, and send arousal through the roof.
Includes: Nuri Massager, Aureum Lubricant, Pearl Massager
Benefits: Helps enhance lubrication, boost libido, increase pleasure, promote stronger orgasms, improve overall well-being
Price: $200
What Are the Ingredients?
Let’s look at some of the key ingredients in the Aureum Lubricant and Alby Body Oil:
Organic Aloe Vera Leaf – A key ingredient in the lubricant, aloe vera is deeply hydrating, boosting moisture levels. It also has antioxidants, anti-bacterial agents, and anti-inflammatory agents that soothe the skin, repair damage, and help prevent infection.
A 6-week study of menopausal women in the Journal of Ethnopharmacology concluded that aloe vera cream was as effective as estrogen vaginal cream in managing vaginal atrophy.[3]
Lactic Acid – This organic acid in the lubricant helps promote optimal vaginal microbiota balance and optimize PH levels, decreasing the risk of infection, which was confirmed by a study published in PLOS ONE.[4]
Tocopherol (Vitamin E) – Vitamin E is included in the body oil and lubricant, offering deeply hydrating properties and antioxidant benefits to enhance the health of the skin, soothe, and repair damage.
A review in the Journal of Molecular Medicine discussed the role and benefits of vitamin E in normal or damaged skin.[5]
Hyaluronic Acid – Included in the lubricant and massage oil, HA is a humectant. As we explained in our review of the benefits, uses, and side effects of hyaluronic acid, this molecule found naturally in the skin draws huge amounts of liquid to boost hydration.
A study published in the Journal of Sexual Medicine concluded that hyaluronic acid vaginal gel is effective in the treatment of atopic vaginitis.[6]
Jojoba Seed Oil – A key ingredient in the Alby Body Oil, jojoba is hydrating to the skin, and it is high in antioxidants and anti-inflammatory agents that help speed up repair, soothe, and boost its overall health.
What Are the Key Benefits?
The key benefits of Tabu include the following:
Helps Increase Sexual Libido – Exploring sexual pleasure with the Tabu massagers and other products helps increase your sexual pleasure and arousal and experience more powerful orgasms.
Supports Lower Stress Levels – It’s widely known that sex and orgasms help trigger the release of endorphins and other hormones that help lower stress, improve mood, and promote calm and relaxation.
Helps Alleviate Vaginal Dryness – The Aureum Lubricant alleviates vaginal dryness, and exploring your sexual pleasure with the massagers also increases lubrication significantly.
Supports Enhanced Sleep Quality – Sexual pleasure, and especially orgasm, triggers the release of hormones that promote relaxation, induce drowsiness, and help you fall asleep more easily.
Helps Reduce Incontinence.- Designed by women’s health clinicians and experts, the massagers may help strengthen the pelvic floor to support a reduction in incontinence.
Helps Boost Sexual Confidence and Pleasure – Using Tabu products helps women explore their sexual pleasure alone or with a partner, boosting enjoyment and overall confidence.
Helps Decrease Health Risks – By releasing hormones that lower stress, regular sexual pleasure and orgasm may help lower blood pressure and decrease other health risks like cardiovascular disease.
Side Effects and Safety
There are unlikely to be any side effects from using the massagers. However, if you do experience unexpected issues like pain or discomfort, consult your physician, as there may be a medical reason for the symptoms.
The Aureum Lubricant and Aba Body Oil are all-natural, hypoallergenic, vegan-friendly, pH-balanced, and free of hormones, glycerin, parabens, fragrances, and common allergens. They are safe for all skin types, but very sensitive users could experience issues like redness, itching, or rash. If this occurs, stop using the product and consult a dermatologist if necessary.
Tabu products are designed by a team of women’s health experts, including pelvic floor therapists and a gynecologist, who take into account the issues impacting women during menopause in their design and development. All products are FDA-cleared and manufactured safely in the USA.
Tabu Customer Reviews
1. Aureum Lubricant:
Made for women’s delicate parts
Perfection!! Other OTC lubricants can cause discomfort including burning. This is absolutely the best!!! Thank you Tabu!
2. The Pearl Massager:
Great texture and speed
I love the smooth texture and the multiple speed options. I just have to remember to recharge it at times.. went to use it once and the charge was gone but overall it’s an enjoyable experience to use it.
3. The Nuri
Thank you Nuri!
Awesome! My libido is returning at age 72. I’ve learned exactly what I need from my partner to orgasm.
4. Package: The Golden Hour Kit
I love this kit. I look forward to my new bedtime routine
I love this kit. After my divorce my self esteem has been so low I feel too embarrassed to even try dating. The massager is perfect with the warmer and lube o wow! After using this kit my confidence is back! I never knew how much I needed this kit. I can also already notice my pelvic floor muscles are stronger and I’m not so dry down there since using it. I’ve definitely worked it into my bedtime routine and have used it every night since it arrived I look forward to bedtime now for sure.
5. Package: The New Dawn
Great purchase
Really excellent product. Very well made and comfortable. Treat yourself!
What Are the Prices?
The price of a one-time purchase of some of the top Tabu tools, lubricants, and packages on the official website are as follows. Some products like the Tabu Golden Hour Kit and Aureum Lubricant also offer discounts on subscription orders.
- Aureum Lubricant – $37
- Alby Body Oil – $55
- The Nuri – $120
- The Prim – $195
- The Pearl – $95
- Gua Sha – $25
- The New Dawn – $200
- The Night Cap – $125
- The Dusk to Dawn – $185
- The Rising Tide – $295
- Golden Hour Kit – $145
- The Repertoire – $387
Where Can You Buy Tabu?
The best place to buy is on the Tabu official website, but you can purchase the Golden Hour Kit from Sephora and you may find a few products for sale from other authorized retailers. However, we highly recommend buying from the manufacturer directly if you want to benefit from the best prices, subscription deals, and superior customer service.
Final Verdict
The Tabu brand stands apart in the arena of sex tools and products, breaking taboos to offer a line supporting women’s sexual health and pleasure at menopause and beyond. Made by a team of clinicians, physical therapists, and experts, Tabu products help women overcome issues like low libido and vaginal dryness, boost pleasure, and enhance health and well-being.
Women on the official and independent sites gave highly enthusiastic feedback about the products, with excellent Tabu reviews and ratings, particularly for the Tabu Golden Hour Kit. While not every user got the expected results, the vast majority say that it transformed their sex lives, and even improved mild incontinence.
The line of massagers, lubricants, and other tools are offered at reasonable prices, and they are all FDA-cleared and manufactured safely in the USA. The lubricants and oils are vegan-friendly, hypoallergenic, pH-balanced, and free of hormones, glycerin, parabens, fragrances, and common allergens.
Frequently Asked Questions
Q: What is the Return Policy and Warranty?
A: The company offers a one-year warranty on all massage devices starting from the date of delivery, and you also have the option of extending it to 10 years at an additional cost.
The returns policy for most of the Tabu line is 60 days, but you have 120 days for the massagers and 15 days for the Prim Pillow. To initiate a return, contact customer service at [email protected].
Q: Are Tabu Products Worth It?
A: The Tabu products are high quality, and made by board-certified clinicians, pelvic floor therapists, and other experts in women’s health. They are reasonably priced for the market and offer sexual health benefits to menopausal women in particular. Most of the reviewers say Tabu has transformed their sexual well-being and the products are more than worth it.
Q: Does the Company Offer Discreet Packaging?
A: Yes, Tabu values customer privacy, and ships all of its packages in plain brown wrapping with no exterior branding or indication of the company.
Q: What Makes Tabu Unique From Competitors?
A: Rather than focusing on sexual pleasure alone, the Tabu products are uniquely focused on overall sexual health and well-being, particularly in women over 50. The products encourage women to explore self-pleasure and may assist with issues like weak pelvic floor and low libido.
Q: Who Develops the Products?
A: The Tabu Group develops all its products with medical experts and advisors including gynecologist Dr. Barb DePree and pelvic floor therapists Dr. Heidi Gastler and Julie Bottarini MPT/CLT.
6 Sources
Health Insiders relies on peer-reviewed studies, academic research institutions, and medical associations. We avoid using tertiary references. You can learn more about how we ensure our content is accurate and current by reading our editorial policy.
[1] The Association Between Daily Stress and Sexual Activity: https://pubmed.ncbi.nlm.nih.gov/20545400/
[2] Sex Saves Lives: https://academic.oup.com/eurjpc/article/29/1/e38/6000660
[3] Aloe Vera: A New Treatment For Atrophic Vaginitis, A Randomized Double-Blinded Controlled Trial: https://pubmed.ncbi.nlm.nih.gov/33383112/
[4] Vaginal Ph and Microbicidal Lactic Acid When Lactobacilli Dominate the Microbiota: https://pubmed.ncbi.nlm.nih.gov/24223212/
[5] The Role of Vitamin E In Normal and Damaged Skin: https://pubmed.ncbi.nlm.nih.gov/7633944/
[6] Evaluation of the Efficacy and Safety of Hyaluronic Acid Vaginal Gel to Ease Vaginal Dryness: A Multicenter, Randomized, Controlled, Open-Label, Parallel-Group, Clinical Trial: https://pubmed.ncbi.nlm.nih.gov/23574713/
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